Second time dissertation plan

Second time dissertation plan

Name: Han Du

SID: 2362085

The scope of my project

In my project, I want talk about visual culture. Any concept or a product only brings economic benefits to be considered a success. Therefore, the concept of visual culture, in practical application, will be transformed into many different ways. In my project, I want to focus on analysis of visual culture play an important role in visual consumption. The scope of my project is visual consumption form of expression, and using visual consumption in the movies or advertising.

The central idea of my project

Visual selective attention reveals the tendency of contemporary consumer behavior in a considerable extent. From the objective side, a wide range of image is the consumption objects; from the subjective side, consumer behavior, either explicitly or implicitly to be the various commodities and image manipulation effects.

‘In advanced consumer society, the act of consumption need not involve economic exchange. We consumer with our eyes, take in commodities every time, we push a grocery cart up and down the aisles in a supermarket, or watch TV, or drive down a logo-studded highway’ ( Schroeder 2002, P. 4).

This shows that, in the image-bases society, consumer behavior is no longer confined to traditional acts carried out in exchange of direct shopping behavior.

The intended audience and impact of your project

The intended audiences are product designers, product creators and media program producers. The impact of my project is they can better grasp the minds of consumers, access to the best interests.

The planning and organization of my workload

From now to 15^th July, finish my research and write the report of research. From 16^th July to 10^th August finish main part dissertation, I mean 80% of my dissertation. From 11^th August to 20^th August finish my entire dissertation and go to academic write centre to correct grammar and language mistakes, and then send my dissertation to my supervisor, hope him help me perfect my dissertation. In my plan, the average I complete to 800 to 1000 words per day. 

The style or look of my project

I think my project style is argumentative essay. I will put forward my views and use of theory and practice to support my point of view.

Specifically, the visual consumption at least has the following meanings.

First of all, in the consumer society, ‘look’ the act itself constitutes consumption. Not only as film and television works, tourist attractions such as purely visual objects are visual consumption ‘products’, and many of the traditionally items that does not have to be art and aesthetics can also become the object of visual consumption. In the consumer society, almost all goods and services which must be seen and to be displayed got their nature and attention. Specifically, the behavior of watching and being watched are part of consumer behavior. View items has become the way to building self-identity, so the appearance of products, brands and its complicated additional meaning, has become the self-identity and self-discover activity.

‘The spectacle is not a collection of image; rather, it is a social relationship between people that is mediated by image’ (Debord 1995, P. 12). So with Debord word, in the ‘Spectacle society’, the show of a product is more important than having a product. In the traditional sense consumer behavior that a person own exclusive possession replaced by the value of exchange or display in the symbol system. Therefore, the visual consumption has become important aspects of consumer behavior in the consumer society. A function of brand-name suit far more than warm or shelter, but that it is a distinguish symbol for owners taste, education, as well as social status. In this complex process of ideographic symbols, visual not only assume the display capabilities, but also played an important functions on significance production and exchange.

Fisk’s analysis on the jeans is a typical example. In a consumer society, the jeans with the complex cultural meaning and identity building functions. First of all, jeans are considered as informal, non-class, both men and women, and on the cities and villages can be used clothing. So the one hand it has negative social difference of function, on the other hand is a sign of freedom that emphasized the liberation from the identity constraints. Second, the jeans but also has a strong, dynamic character, and wearing jeans mainly from two groups—young and blue-collar. But jeans have more complex cultural meaning. It is in the elimination of social differences, while there can be used to convey a sense of resistance, such as deliberately wear torn old jeans, means that the subversion and resistance of clean intact jeans. Meanwhile, the jeans original significance from the working class has been given new meaning in the encoding and decoding process.

Such as Levi’s 501 jeans TV ad, is through description the hard work cowboy-style, demonstrated success through hard work. The ad clearly marked the elite capitalist ideology, tells us: the person can and should be out of the difficult conditions, to achieve personal success and identity. Even more interesting, one hand jeans has a function to eliminate identity difference, on the other hand there is a function to distinguish identity, such as ordinary jeans and designer jeans to represent two different identities and cultures. Therefore, Fisk believe that wearing jeans is a distinguish behavior, is a social orientation, it was characterized by high consumption levels of cultural significance. Consumers need objective their own identity, so consumers bound to find a particular object in all consumer goods; on the contrary, in the consumer society, and commodity is always either explicitly or implicitly convey specific tastes, values and ideology. So as consumer goods in itself has the distinguish identity function.

Second, the visual consumption not only means that visual attention for goods or services, and includes other associated visual concerns. This vision is a process that significance production and exchange. Use advertising for example, the ad function is not simply to sell goods or services, essentially it is a producer of meanings and pleasures. Fiske believes that in the cultural economy, circulation is not cycle of money, but to disseminate of meaning and pleasure. Consumers are the producer of goods significance and excitement.

For example, made by the Beijing artist Pu Cunxin ‘HiTravel’ that is a portable handheld mobile computer television ad, through switching to all kinds of success white-collar workers screen, an electronic tool to associate with the success of middle-class life, it is an electronic tool to give a special significance, seem to have it as a conditions become a success white-collar. In the as, the middle-class lifestyles and values to be a clever fusion of electronic tools, thus creating a directional imagine and enviable purchase desire, to provide the audience a kind of ‘promise’, to have ‘HiTravel’ will have a successful white-collar ‘happiness’. From this example we can see, visual consumption not only in the consumer product, but also through commodity product consumption desires.

In the consumer society, compulsion turned into addiction. Everything in a consumer society is a matter of choice, except the compulsion to choose—the compulsion which grows into addiction and so is no longer perceived as compulsion. The Bauman point out: ‘we shop outside shops as much as inside; we shop in the street and at home, at work and at leisure, awake and in dreams. Whatever we do and whatever name we attach to our activity is a kind of shopping, an activity shaped in the likeness of shopping’ (Bauman 2000, P.73).

More importantly, in the consumer society, the image consumption in the production of a desire on the image, at the same time produce large quantities of images and even excess. In this regard that images consumption has infinite potential and market, with endless images of resources; on the other hand, the excess image has become the joint point of visual culture and social integration.  Consumer society to provide a rich, update the images as a consumer, which promoted the consumption of visual culture operation.

When Sontag analysis the relationship between photography and consumption, he point out: ‘the reason for the need to photograph everything lies in the very logic of consumption itself. To consume means to burn, to use up—and, therefore, to need to be replenished. As we make images and consume them, we need still more images; and still more. But images are not a treasure for which the world must be ransacked; they are precisely what is at hand wherever the eye falls. The possession of camera can inspire something akin to lust. And like all credible forms of lust, it cannot be satisfied: first, because the possibilities of photography are infinite; and, second, because the project is finally self-devouring. The attempts by photography to bolster up a depleted sense of reality contribute to the depletion. Our oppressive sense of the transience of everything is more acute since cameras gave us the means to “fix” the fleeting moment. We consume images at an ever faster rate’ (Sontag 1978, P.179).

Finally, the visual consumption is fundamentally an experiential consumption, during consumption goods or services not only in the physical and material satisfaction to consumers, more importantly, is the psychological satisfied by the visual. Therefore, the visual consumption to a certain extent is a visual pleasure to satisfaction, a kind of self-identity through the visual sense of satisfaction. On the one hand, visual consumption depends on some consumer goods taste of edify, and this taste is a vision of training. On the other hand, it is through this vision of training, which in turn restricts the consumers in the goods markets find their own things, and then were self-identity or collective identity.

There is so much advertising only because it can never finally succeed in its tasks—those of containing social diversity within the needs of capitalism and of reducing the relative autonomy of the cultural economy from the financial, that is, of controlling not only what commodities people buy but the cultural uses they put them to.

‘Consumption is, in this case, a stage in a process of communication, that is, an act of deciphering, decoding, which presupposes practical or explicit mastery of a cipher or code. In a sense, on can say that the capacity to see (wir) is a function of the knowledge (savoir), or concepts, that is, the words, that are available to name visible things, and which are, as it were, programmers for perception’ (Bourdieu 1984, P.2).

Use this idea to resolve the visual consumption is the most appropriate. Different consumers have different consumer perspective, actually the advertising different positioning for different consumer groups and consumer vision to shaping and strengthening. This allows consumers got the specific visual sense of the option direction, they can find their own favorite and delightful products quickly. Consumption itself is a culture, however, lead to us pay more attention phenomenon is that many of today’s consumer goods and services have been painted with the temptation of ‘cultural features’. From the ‘petty bourgeoisie’ to ‘white collar’, from ‘pioneer’ to ‘cool’, these demands are in fact attributable to convey some sort of identification and psychological experience. So, with some consumer goods, or to enjoy a service, which is designed to get people who they added symbolic value.

Assignment 2

The Internet culture and Globalization culture

                                                                                                                                                                     name: Han Du

                                                                                                                                                                    SID:2362085

Introduction

Since the 19^th century, development of science and technology led to the social function has become increasingly prominent, so science culture and technology culture continue to cross, penetration and fusion, to form a modern technological culture.

With the popularization of computer technology, the 21^st century into the digital age. The future of our lives even only depend on the network, this is called ‘network survival’. Therefore, to emerge new words use ‘Cyber’ as prefixed—‘cyberspace’ ‘cyberculture’. The emergence of cyberspace to show people a new world, it expanded the information communication space for human society. Cyberspace not only influences the relationship between man and man, but also affects the relationship between man and nature. In this context, the cultural as a foundation of the spiritual world to reflection of life, its form and content has changed, reflects the large number of characteristics of knowledge-based economy and network economy, formation of a distinct characteristic of internet culture. Internet culture is a new cultural phenomenon generated with the computer development. It is based on computers and ancillary equipment as a material carrier, internet users as the main body, the virtual cyber space as the key areas of communication, and the digital as the basic technology, for human beings to create a new way of life, and activities of way for thinking. Internet culture is special cultural in information age, is the product of the development of human society, is the human to develop their own brain, to seek a breakthrough in intelligence.

Culture difference

Technological culture is a new science and technology system. It is from human culture. Its value system is mainly composed of five areas.

First, it is Logos. The values basis of technological cultural, form a rational view of historical development process is a new stage of scientific rationality development.

Second, the nature of technology culture and technology core values including two areas. Distinctive characteristics of technology culture are science and true. Technology culture in the different areas, different periods of historical development, the role of the performance and the functions are different, the relationship is not mutually exclusive, but complementary co-exist.

Third, the fundamental mission of technology culture is critical innovation and technological progress. Critical innovation is the driving force for sustained progress of science and technology. Critical innovation is the science and technology concentrated expression of cultural meaning, cultural functions and influence.

Fourth, from religious, scientific truth and political democracy are three aspects of the characteristics of technological culture, we find the science of contain is its main features. Science contain is rational, fair, not blind, paranoid. Science contain is a comprehensive, broad, and not one-sided, narrow. Social political democracy is the external conditions for the implementation of science contain, scientific freedom is the internal conditions of science contain.

Fifth, technology cultures of functional requirements include four components: efficiency change human values, collaboration and efficiency, management and efficiency, efficiency and modernization of production and life.

The value of internet culture mainly reflected in the following two aspects. First, the network is conducive to the improvement of human communication methods. It not only broadens the spatial extent of interaction people, but also implements instantaneity, openness and extensity. One person can send thousand of Email in a short time, and contact dozens of people, hundreds even thousands of people at the same time. Second, the network is the human material progress and spiritual civilization development product to the post-industrial era. The birth of network and the network ear coming marks the human material progress and spiritual civilization entered a new historical stage.

The internet has impact on traditional media, the traditional means of communication, and form a new type of culture that internet culture.

Culture is the object of human activity in the information age, network is a creation, but also a culture. The information revolution which come from the information technology and network technology is the industrial revolution in the filed of culture. Electronic technology-based culture of the industrial revolution promote of the culture of information technology systems and cultural network formation. Network as a new type of social productive forces are greatly advance this trend. Many factors in constitute the network elements is cultural industry products, such as interactive television, multimedia, CD, camera or even online library. They are the material and spiritual consumer products blend. Such as by Tape, Disk, CD-Rom information storage medium, telephone, television and other information transmission equipment, by high-performance computers and other information processing equipment, provide to the human integrate voice, graphics, text and dynamic interactions rich information. Human being will enjoy an unprecedented colorful cultural life. People at any time, any way, will use network access to education, culture, entertainment and other services.

Currently, the global cultural full speed exchange, which is widely used network technology are inseparable. Internet and digital technology to make people break the limitations of time and space proceed to more direct and cross-cultural exchange. Internet and digital not only provides the possibility for global cultural exchange, and raised it to information and knowledge level. So that the global cultural show to new heights, new levels, new state, for people’s behavior, thinking and even social structure into the new content and form.

Globalization is a covered all aspects of human social life, is the concept of all-round economic progress and political and cultural progress. However, in the past, for various reasons, people often pay more attention to the economic globalization, and ignore the political and cultural globalization. Globalization in the first place is economic globalization, in other words, globalization intrinsic motivation comes from economic globalization. Political globalization is also a worldwide phenomenon. In the promotion of economic globalization has created a pressure which is a requirement for all ethnic and regional culture develops towards a certain direction, that pressure to facilitate the culture of globalization is break through the national, the ethnic cultural barriers.

Here said the cultural globalization, put it simply, is the ethnic culture through the exchange and integration, mutual infiltration and complementary, constantly breakthroughs limitations of their own region and mode of national culture. The ethnic culture area will continue to change as the resources sharing of human beings. “For globalization arose from within that particular mode of cultural organization which succeeded modernity.” (Oliver 2005, p.10) The globalization of culture in today’s world played more and more obvious. People in different countries can get delicious Chinese food, buy the latest Paris fashion and perfume, to see the latest Hollywood movies, etc. At the same time, the popularity of Internet between each different country and peoples will soon understand each other are every movement and every action-one’s behavior, and communicate. The cultural globalization phenomenon with the progress of the society, the development of science and technology will continue to grow. It should be noted that cultural globalization is a process, including the national cultural conflicts between communication and integration. At the same time, it is also a result. That is, the resources of the national culture can be shared by all mankind. But it does not mean a variety of national culture will be disappear, and the formation of a consistent common universal global culture.

The culture of globalization is to break the culture of the region and local limitation, for people’s culture and life provides a new way, to promote a new experience. But, in the cultural globalization process, strong cultural will inevitably through their own cultural advantages to the world, it is not following the people’s mind. From the current global cultural strength comparison, the western culture is a strong culture, western culture with its strong technical strength quickly toward the world. Western culture gives other cultural huge impact and pressure. Western culture from the surface of the clothing, food, even in the hair color, deep into the economic and political values have had a great impact.

Face the cultural globalization, we should have the view like this. First of all, the culture of globalization is accompanied by economic globalization, it is an inevitable historical process, can not be avoided, and only to face and to participate in it. Secondly, the concept of their own cultures as the core, in the culture flow to actively absorb the outstanding other cultures achievements in order to make common progress. Finally, it should be recognized that cultural globalization is the trend of the overall search for the common needs of human and society’s common values, rather than on the surface of the expansion of Western values.

Cultural globalization does not mean that the united states culture, western culture or culture homogenization. Homogenization of culture can be recognized from the following points: first, the cultural globalization process in every nationality, every countries have different ecological culture. The cultural homogeneity more embodied in the mass entertainment and consumption. Second, in the cultural globalization process, cultural homogeneity and cultural heterogeneity are the two aspects can not be separated. The people of different cultures and different nationalities in ecological culture, environment culture will have different understanding and awareness, therefore the heterogeneity of cultural identity. For example, in Beijing, Mumbai street can eat Kentucky fried chicken, in Lagos (Nigeria’s capital) or Kuala Lumpur, some residents will be able to drink Coca-Cola, to wear Levi 501 overalls, as well as to hear “Ave Maria” (Madonna) music tape. However, this does not mean that they will give up their own custom, family and religious obligations, or all of the characteristics of the ethnic. Third, diversity under the condition of the homogeneity. Such as in the United States, its culture is absorbed the cultural factors in other countries, because the American culture is a kind of immigration culture. “The migration of peoples, political and economic hegemonies, and the impact of key individual thinkers, have all at times influenced the dissemination of culture. The significance of globalization is that it has enabled cultural transmission to take place on a scale which would not be conceivable without contemporary technological infrastructures. The sheer extent of such cultural dispersion has encouraged the view of globalized culture not exclusively as idea or concept, but as commodity. The diversity of cultural modalities and forms are entities now to be traded in economic exchange, rather than to be considered cognitively or as a reflection upon the nature of existence. ” (Oliver 2005, p.10) In New York, almost all countries in the world to experience the cooking, music type, ethnic art, dress type style, a means of doing business, etc. Therefore, we can not simple conclusion: cultural globalization is the homogenization of American style.

Reform and opening up of China is integrated into the progress of human civilization, to join the World Trade Organization, budding for the Olympic Games, with variety of global organizations and international treaties have proved this point. From the cultural acceptance of common values is a prerequisite for integration into the world. Therefore the emphasis of mutual learning and mutual reference, bold absorb all of human civilization, pursue outstanding achievements of human civilization, and become the development trend of Chinese culture.

In today’s world, the market economy has been outside the borders of Western countries has increasingly become a global phenomenon, China has been suffering for several decades after the exploration and selection, also accepted the market economy. The market economy system establishment will have great influence including the culture of our society, all areas of our lives. In the economic sphere, people’s freedom and equality has been strengthened, the concepts of time, quality, efficiency and competitive consciousness, spirit of adventure also strengthened. In the field of culture, popular culture expansion, extruding the dominant culture and the elite culture space. In line with international standards of leisure culture, popular entertainment cultures which pursue beauty, health, like change loves the challenges are changing the traditional Chinese culture.

Since the 20^th century, the digital optical cable communication let the art products to the speed of light. With the online museum, online music museum, online library, online art gallery development and construction, all kind of wonderful art to win the love of people in different nationalities. In the internet, it can abstract thinking and emotional experience together to promote the direct integration of science and humanities, to promote the accelerated development of culture.

Economic times in the future, ‘being digital’ will inevitably become the main mode of production and way of life. Network lifetime is no longer a fantasy, but will become a reality. Network will have its development of necessity and practical significance.

Internet culture has its unique language environment. ‘Culture can not without language and memory, information technology touches the human language and memory, let the culture is shake’. Any culture requires specific language, internet culture with the help of computer languages to spread and carry forward. Computer language is known programming language. It allows people to chat with a computer and instructed to complete a job. It achieves human-computer interaction. Main methods and means to solve problems is using the computer is programming and implementation of procedures computer language through machine language, assembly language, high-level language (ALGOL), non-procedural and intelligent means of language and so on 50 development stage. It is because of computer language, people can exchange and to disseminate information to the world, information resources can be shared globally.

Cultural needs of any specific media and the populations, internet culture especially need the existence of special populations. In the internet culture, it has diversified specific populations groups. Overall, there are five main groups, customers, businesses, communication agencies, certification agencies and oversight agencies. The customers are the main source of the network. Businesses are providing information products for the various computer companies, software companies and information services companies. Communications agencies are provide internet data communications services, transport information data or data products between different services sector. Certification agencies are participating in online activities qualification to be recognized. Oversight agencies are organizations mainly used for supervision and management of network operations. In the network, forming a new society, the society’s has own values and rules, and the right to self-government. So the network has become the new civil society, the internet culture also have their own development of the market.

Conclusion

In contemporary Chinese culture, homogenization of cultural performances in learns and accepts around world especially in western countries culture, heterogeneity of culture performances in upholding and developing Chinese characteristics. “The homogenization thesis presents globalization as synchronization to the demands of a stand-ardized consumer culture, making everywhere seem more or less the same.” (Tomlinson 1999, p.6) The homogenization of cultural in the elite culture and popular culture reflected more, and the heterogeneity of cultural in the mainstream culture reflected more. First look at the process of homogenization culture. China had no modern sense of elite culture and popular culture, which is mainly produced in western culture, it is because the transplantation of western society mature degree of gap that we can only on enter position. Thus, while China’s elite culture and popular culture include the creation of many national characters, but contains a large amount composition of the same Western culture is natural. In other words, China’s elite culture and mass culture is a cultural assimilation of western from the process began. More importantly, as a result of globalization intensifies, so that this process of homogenization is expanded. This in today’s academic research and public life have shown very clearly. For example, in our country, a variety of popular academic thought, such as liberalism, post-modernism, neo-Marxist, etc are almost all imported from abroad. And all aspects of public life, such as clothing, food, movies, TV, etc are also profoundly affected by western culture. In fact, whether in the mass cultural or elite culture, western culture is our envy object, or even learn from it and it is the direction of efforts. This shows that homogeneity of the culture in contemporary China is a huge inevitable trend. Second, look at the heterogeneity of the process. Keep the nationality and personality of contemporary Chinese culture is our demand, but also an essential requirement for the creation of a new culture. Anyhow, in the contemporary Chinese culture, the homogeneity are showing great strength, heterogeneity also shows very strong momentum, and there two factors between each other have the mutual promote and mutual condition complexity of the relationship.

Reference

Oliver, P (2005) Globalization, Education and Culture shock, Cedric Cullingford and Stan Gunn University of Huddersfield, UK

Adams, D and Goldbard, A (2002) Community, Culture and Globalization, The Rockefeller Foundation

Tomlinson, J (1999) Globalization and Culture, Polity Press in association with Blackwell Publishers Ltd.

Straubhaar, J (1991) Beyond media imperialism: Asymmetrical interdependence and cultural proximity, Critical Studies in Mass Communication (NO.8)

Assignment 1

Technology is changing the lives

                                           Name: Han Du

                                           SID: 2362085

Technology is constantly accelerating the development would take us to where we do not know. Technology has been deeply infiltrated our lives.

Message:

In 1993, the first message appeared, of course, it is English, Chinese text available until 1995. After 1998, SMS has become more sophisticated, so a message war began. Today’s messages have become an integral part of personal life. For many people, holidays, no longer write letters and give friends calls, romance without writing a love letter, students in the classroom will no longer pass on the note and start message, therefore, message has changed many people’s communication methods. Massage is also used to participate in radio and television programs, subscribe to the daily news or stock information, therefore message also provides another way to participate in social life.

‘Today, billions of text message fly through the airwaves everyday, and they are bedrock of revenue and profit for the world’s telecommunications companies. They have inspires their own shorthand in languages written around the world; some relationships live and die on the strength of the 160-character, thumb-typed phone texts.’ (Online)

In broad terms, text message have become a huge industry. Recently saw a statistic that the Chinese people in just the past year sent a total of 90 billion text message. According to China have 20 million mobile phone users to calculate, then it means that every mobile phone users to send 450 one year on average, also means that telecom and other industries win more than 90billion in revenue. Not only telecommunications service to win a large number of fees, other industries are also growing up. PDA, fixed-line telephone, and Internet, have become the provision of SMS applications and services platform, can send pictures, sounds and other multimedia information multimedia message has emerged.

‘LONDON: “Hppy bthday txt” went the gleeful message on Tuesday, as SMS, short messaging service or mobile phone texting marked its 10^th birthday (December 3) with sections of a proud and doting UK hailing the “British idea that changed lives” around the world. The texting explosion has surged across India and other parts of the world, leading to an estimated 250 billion message last year and a whole new way of riting English with its GR8s, B4s, Rs, Us and generally trunk8ed spellings.’ (online)

This is 2004 PCCW SMS advertising. The content of advertising is that SMS is very easy to operate, and participate in activities can win cash prizes.

<http://www.youtube.com/watch?v=FQud6NBghBE>

Internet:

Worldwide internet users has more than 60 million, Chinese internet users will reach as many as 6 million. Have such a large group of users, the network is no longer only a marginal technology, just as essential elements of life.

Internet technology is also dramatically changed the way of people work. In the past, people do the design, drawing, etc., when using pen and paper, it is waste time and energy, but also easy to mistake, it is difficult to alter, wasting a lot of ink and paper. But now, the use of a computer typing, drawing, very soon to design their own satisfying articles and pictures, also very beautiful, mistake can be easily removed. Employees just sit at home and use the internet to complete their work, sent directly to the office units on-line, or even do not go to the office and free to dispose of their time.

Information is probably the biggest advantage internet is offering. The internet is a virtual treasure trove of information. Any kind of information on any topic under the sun is available on the internet. The search engines like Google, Yahoo is at your service on the internet. You can almost find any type of data on almost any kind of subject that you are looking for. There is a huge amount of information available on the internet for just about every subject known to man, ranging from government law and services, trade fairs and conferences, market information, new ideas and technical support, the list is end less.

Student and children are among the top users who surf the internet for research. Today, it is almost required that students should use the internet for research for the purpose of gathering resources. Teachiers have started giving assignments that require research on the internet. Almost every coming day, researches on medical issues become much easier to locate. Numerous web sited abailable on the net are offering loads of information for people to research diseases and talk to doctors online at sites such as America’s Doctor. During 1998 over 20million people reported going online to retrieve health information.

These three advertising directors are Xiaogang Feng, Kaige Chen and Jizhong Zhang. There are all Chinese very good directors. The three advertising are all for Yahoo, the content emphasizes Yahoo’s search function in the amount of information is very comprehensive.

<http://www.youtube.com/watch?v=5Efsnc_yZjI>

<http://www.youtube.com/watch?v=0r1VGgS55T4>

<http://www.youtube.com/watch?v=_E7APBGz8NE>

Digital Cameras:

Digital Cameras let the film gradually disappear in people’s life. In digital cameras popular today, many people have almost stopped using of the film cameras. An ordinary digital camera, have been sufficient to satisfy the daily pictures of people required.

Digital cameras have several advantages: 1) save money, only need battery charging, looks bad to delete it easy. 2) Environmental protection, and save resources. 3) Rapid, you can adapt to an urgent need. 4) The color performance is better than ordinary film cameras, of course, not as good as professional camera. 5) Suitable for a large number shooting. Such as without a long period of time, use a digital camera and took thousands of photographs of plants, which were previously unthinkable. 6) Image is not easy distortion and can be long time preservation.

But there are still a lot of deficiencies: 1) difficult to repair after damage, and repair at very high prices, but also some camera models will soon stop production. 2) Shutter speed is not enough, fast shooting frequently encountered problems. 3) the power consumption is also large. 4) Printing photos expensive.

From a development point of view, there problems can be resolved quickly, the future is still the era of digital cameras.

This is Olympus digital cameras advertisements in South Korea. The film uses the camera’s visual angle to observe the people are live.

<http://www.youtube.com/watch?v=BLL8Ra7p-bk>

Reference

Ahmed, R.Z. (Dec 4, 2002) UK hails 10^th birthday of SMS online available

<http://timesofindia.indiatimes.com/articleshow/30216466.cms>

Higgs, E. & Light, A. & Strong, D. (2000) Technology and the Good Life? America: The University of Chicago

Shannon, V. (December 5, 2007) 15 years of text message, a ‘cultural phenomenon’

Online available

<http://www.nytimes.com/2007/12/05/technology/05iht-sms.4.8603150.html?_r=1&pagewanted=all>

M91MC

information societies