The Internet culture and Globalization culture
name: Han Du
SID:2362085
Introduction
Since the 19th century, development of science and technology led to the social function has become increasingly prominent, so science culture and technology culture continue to cross, penetration and fusion, to form a modern technological culture.
With the popularization of computer technology, the 21st century into the digital age. The future of our lives even only depend on the network, this is called ‘network survival’. Therefore, to emerge new words use ‘Cyber’ as prefixed—‘cyberspace’ ‘cyberculture’. The emergence of cyberspace to show people a new world, it expanded the information communication space for human society. Cyberspace not only influences the relationship between man and man, but also affects the relationship between man and nature. In this context, the cultural as a foundation of the spiritual world to reflection of life, its form and content has changed, reflects the large number of characteristics of knowledge-based economy and network economy, formation of a distinct characteristic of internet culture. Internet culture is a new cultural phenomenon generated with the computer development. It is based on computers and ancillary equipment as a material carrier, internet users as the main body, the virtual cyber space as the key areas of communication, and the digital as the basic technology, for human beings to create a new way of life, and activities of way for thinking. Internet culture is special cultural in information age, is the product of the development of human society, is the human to develop their own brain, to seek a breakthrough in intelligence.
Culture difference
Technological culture is a new science and technology system. It is from human culture. Its value system is mainly composed of five areas.
First, it is Logos. The values basis of technological cultural, form a rational view of historical development process is a new stage of scientific rationality development.
Second, the nature of technology culture and technology core values including two areas. Distinctive characteristics of technology culture are science and true. Technology culture in the different areas, different periods of historical development, the role of the performance and the functions are different, the relationship is not mutually exclusive, but complementary co-exist.
Third, the fundamental mission of technology culture is critical innovation and technological progress. Critical innovation is the driving force for sustained progress of science and technology. Critical innovation is the science and technology concentrated expression of cultural meaning, cultural functions and influence.
Fourth, from religious, scientific truth and political democracy are three aspects of the characteristics of technological culture, we find the science of contain is its main features. Science contain is rational, fair, not blind, paranoid. Science contain is a comprehensive, broad, and not one-sided, narrow. Social political democracy is the external conditions for the implementation of science contain, scientific freedom is the internal conditions of science contain.
Fifth, technology cultures of functional requirements include four components: efficiency change human values, collaboration and efficiency, management and efficiency, efficiency and modernization of production and life.
The value of internet culture mainly reflected in the following two aspects. First, the network is conducive to the improvement of human communication methods. It not only broadens the spatial extent of interaction people, but also implements instantaneity, openness and extensity. One person can send thousand of Email in a short time, and contact dozens of people, hundreds even thousands of people at the same time. Second, the network is the human material progress and spiritual civilization development product to the post-industrial era. The birth of network and the network ear coming marks the human material progress and spiritual civilization entered a new historical stage.
The internet has impact on traditional media, the traditional means of communication, and form a new type of culture that internet culture.
Culture is the object of human activity in the information age, network is a creation, but also a culture. The information revolution which come from the information technology and network technology is the industrial revolution in the filed of culture. Electronic technology-based culture of the industrial revolution promote of the culture of information technology systems and cultural network formation. Network as a new type of social productive forces are greatly advance this trend. Many factors in constitute the network elements is cultural industry products, such as interactive television, multimedia, CD, camera or even online library. They are the material and spiritual consumer products blend. Such as by Tape, Disk, CD-Rom information storage medium, telephone, television and other information transmission equipment, by high-performance computers and other information processing equipment, provide to the human integrate voice, graphics, text and dynamic interactions rich information. Human being will enjoy an unprecedented colorful cultural life. People at any time, any way, will use network access to education, culture, entertainment and other services.
Currently, the global cultural full speed exchange, which is widely used network technology are inseparable. Internet and digital technology to make people break the limitations of time and space proceed to more direct and cross-cultural exchange. Internet and digital not only provides the possibility for global cultural exchange, and raised it to information and knowledge level. So that the global cultural show to new heights, new levels, new state, for people’s behavior, thinking and even social structure into the new content and form.
Globalization is a covered all aspects of human social life, is the concept of all-round economic progress and political and cultural progress. However, in the past, for various reasons, people often pay more attention to the economic globalization, and ignore the political and cultural globalization. Globalization in the first place is economic globalization, in other words, globalization intrinsic motivation comes from economic globalization. Political globalization is also a worldwide phenomenon. In the promotion of economic globalization has created a pressure which is a requirement for all ethnic and regional culture develops towards a certain direction, that pressure to facilitate the culture of globalization is break through the national, the ethnic cultural barriers.
Here said the cultural globalization, put it simply, is the ethnic culture through the exchange and integration, mutual infiltration and complementary, constantly breakthroughs limitations of their own region and mode of national culture. The ethnic culture area will continue to change as the resources sharing of human beings. “For globalization arose from within that particular mode of cultural organization which succeeded modernity.” (Oliver 2005, p.10) The globalization of culture in today’s world played more and more obvious. People in different countries can get delicious Chinese food, buy the latest Paris fashion and perfume, to see the latest Hollywood movies, etc. At the same time, the popularity of Internet between each different country and peoples will soon understand each other are every movement and every action-one’s behavior, and communicate. The cultural globalization phenomenon with the progress of the society, the development of science and technology will continue to grow. It should be noted that cultural globalization is a process, including the national cultural conflicts between communication and integration. At the same time, it is also a result. That is, the resources of the national culture can be shared by all mankind. But it does not mean a variety of national culture will be disappear, and the formation of a consistent common universal global culture.
The culture of globalization is to break the culture of the region and local limitation, for people’s culture and life provides a new way, to promote a new experience. But, in the cultural globalization process, strong cultural will inevitably through their own cultural advantages to the world, it is not following the people’s mind. From the current global cultural strength comparison, the western culture is a strong culture, western culture with its strong technical strength quickly toward the world. Western culture gives other cultural huge impact and pressure. Western culture from the surface of the clothing, food, even in the hair color, deep into the economic and political values have had a great impact.
Face the cultural globalization, we should have the view like this. First of all, the culture of globalization is accompanied by economic globalization, it is an inevitable historical process, can not be avoided, and only to face and to participate in it. Secondly, the concept of their own cultures as the core, in the culture flow to actively absorb the outstanding other cultures achievements in order to make common progress. Finally, it should be recognized that cultural globalization is the trend of the overall search for the common needs of human and society’s common values, rather than on the surface of the expansion of Western values.
Cultural globalization does not mean that the united states culture, western culture or culture homogenization. Homogenization of culture can be recognized from the following points: first, the cultural globalization process in every nationality, every countries have different ecological culture. The cultural homogeneity more embodied in the mass entertainment and consumption. Second, in the cultural globalization process, cultural homogeneity and cultural heterogeneity are the two aspects can not be separated. The people of different cultures and different nationalities in ecological culture, environment culture will have different understanding and awareness, therefore the heterogeneity of cultural identity. For example, in Beijing, Mumbai street can eat Kentucky fried chicken, in Lagos (Nigeria’s capital) or Kuala Lumpur, some residents will be able to drink Coca-Cola, to wear Levi 501 overalls, as well as to hear “Ave Maria” (Madonna) music tape. However, this does not mean that they will give up their own custom, family and religious obligations, or all of the characteristics of the ethnic. Third, diversity under the condition of the homogeneity. Such as in the United States, its culture is absorbed the cultural factors in other countries, because the American culture is a kind of immigration culture. “The migration of peoples, political and economic hegemonies, and the impact of key individual thinkers, have all at times influenced the dissemination of culture. The significance of globalization is that it has enabled cultural transmission to take place on a scale which would not be conceivable without contemporary technological infrastructures. The sheer extent of such cultural dispersion has encouraged the view of globalized culture not exclusively as idea or concept, but as commodity. The diversity of cultural modalities and forms are entities now to be traded in economic exchange, rather than to be considered cognitively or as a reflection upon the nature of existence. ” (Oliver 2005, p.10) In New York, almost all countries in the world to experience the cooking, music type, ethnic art, dress type style, a means of doing business, etc. Therefore, we can not simple conclusion: cultural globalization is the homogenization of American style.
Reform and opening up of China is integrated into the progress of human civilization, to join the World Trade Organization, budding for the Olympic Games, with variety of global organizations and international treaties have proved this point. From the cultural acceptance of common values is a prerequisite for integration into the world. Therefore the emphasis of mutual learning and mutual reference, bold absorb all of human civilization, pursue outstanding achievements of human civilization, and become the development trend of Chinese culture.
In today’s world, the market economy has been outside the borders of Western countries has increasingly become a global phenomenon, China has been suffering for several decades after the exploration and selection, also accepted the market economy. The market economy system establishment will have great influence including the culture of our society, all areas of our lives. In the economic sphere, people’s freedom and equality has been strengthened, the concepts of time, quality, efficiency and competitive consciousness, spirit of adventure also strengthened. In the field of culture, popular culture expansion, extruding the dominant culture and the elite culture space. In line with international standards of leisure culture, popular entertainment cultures which pursue beauty, health, like change loves the challenges are changing the traditional Chinese culture.
Since the 20th century, the digital optical cable communication let the art products to the speed of light. With the online museum, online music museum, online library, online art gallery development and construction, all kind of wonderful art to win the love of people in different nationalities. In the internet, it can abstract thinking and emotional experience together to promote the direct integration of science and humanities, to promote the accelerated development of culture.
Economic times in the future, ‘being digital’ will inevitably become the main mode of production and way of life. Network lifetime is no longer a fantasy, but will become a reality. Network will have its development of necessity and practical significance.
Internet culture has its unique language environment. ‘Culture can not without language and memory, information technology touches the human language and memory, let the culture is shake’. Any culture requires specific language, internet culture with the help of computer languages to spread and carry forward. Computer language is known programming language. It allows people to chat with a computer and instructed to complete a job. It achieves human-computer interaction. Main methods and means to solve problems is using the computer is programming and implementation of procedures computer language through machine language, assembly language, high-level language (ALGOL), non-procedural and intelligent means of language and so on 50 development stage. It is because of computer language, people can exchange and to disseminate information to the world, information resources can be shared globally.
Cultural needs of any specific media and the populations, internet culture especially need the existence of special populations. In the internet culture, it has diversified specific populations groups. Overall, there are five main groups, customers, businesses, communication agencies, certification agencies and oversight agencies. The customers are the main source of the network. Businesses are providing information products for the various computer companies, software companies and information services companies. Communications agencies are provide internet data communications services, transport information data or data products between different services sector. Certification agencies are participating in online activities qualification to be recognized. Oversight agencies are organizations mainly used for supervision and management of network operations. In the network, forming a new society, the society’s has own values and rules, and the right to self-government. So the network has become the new civil society, the internet culture also have their own development of the market.
Conclusion
In contemporary Chinese culture, homogenization of cultural performances in learns and accepts around world especially in western countries culture, heterogeneity of culture performances in upholding and developing Chinese characteristics. “The homogenization thesis presents globalization as synchronization to the demands of a stand-ardized consumer culture, making everywhere seem more or less the same.” (Tomlinson 1999, p.6) The homogenization of cultural in the elite culture and popular culture reflected more, and the heterogeneity of cultural in the mainstream culture reflected more. First look at the process of homogenization culture. China had no modern sense of elite culture and popular culture, which is mainly produced in western culture, it is because the transplantation of western society mature degree of gap that we can only on enter position. Thus, while China’s elite culture and popular culture include the creation of many national characters, but contains a large amount composition of the same Western culture is natural. In other words, China’s elite culture and mass culture is a cultural assimilation of western from the process began. More importantly, as a result of globalization intensifies, so that this process of homogenization is expanded. This in today’s academic research and public life have shown very clearly. For example, in our country, a variety of popular academic thought, such as liberalism, post-modernism, neo-Marxist, etc are almost all imported from abroad. And all aspects of public life, such as clothing, food, movies, TV, etc are also profoundly affected by western culture. In fact, whether in the mass cultural or elite culture, western culture is our envy object, or even learn from it and it is the direction of efforts. This shows that homogeneity of the culture in contemporary China is a huge inevitable trend. Second, look at the heterogeneity of the process. Keep the nationality and personality of contemporary Chinese culture is our demand, but also an essential requirement for the creation of a new culture. Anyhow, in the contemporary Chinese culture, the homogeneity are showing great strength, heterogeneity also shows very strong momentum, and there two factors between each other have the mutual promote and mutual condition complexity of the relationship.
Reference
Oliver, P (2005) Globalization, Education and Culture shock, Cedric Cullingford and Stan Gunn University of Huddersfield, UK
Adams, D and Goldbard, A (2002) Community, Culture and Globalization, The Rockefeller Foundation
Tomlinson, J (1999) Globalization and Culture, Polity Press in association with Blackwell Publishers Ltd.
Straubhaar, J (1991) Beyond media imperialism: Asymmetrical interdependence and cultural proximity, Critical Studies in Mass Communication (NO.8)
